The Belgian menstrual care market is expected to decline in both retail volume and value sales across the forecast period. This drop will align with the ongoing ageing population, which reduces the number of women menstruating in the country.
Retail e-commerce in the Belgian menstrual care market is gradually evolving, albeit slower than other FMCG categories. While online shopping for menstrual products remains less popular, with some consumers having unpredictable menstruation cycles and others simply buying them when needed, platforms like Medi-Market.
The term period poverty is becoming increasingly prevalent in Belgium. As such, menstrual care might see increased intervention from the public sector, distributing menstrual care solutions for free in educational institutions and social centres.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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