Intimate wipes and tampons are set to see the strongest performances in menstrual care over the forecast period, propelled by the growing prevalence of active lifestyles amongst female consumers. With people adopting increasingly active and on-the-go routines, there is a heightened demand for feminine hygiene products that offer both convenience and discretion, and intimate wipes and tampons are expected to meet this demand effectively.
The slim/thin/ultra-thin towels with wings category is anticipated to demonstrate only a minor volume decline over the forecast period. The anticipated relatively strong performance in this segment is not only attributed to material innovations, but is further supported by the introduction of new, more economical and sustainable packaging.
While pantyliners is expected to see volume decline over the forecast period, it is set to be positively influenced by a variety of factors. The increasing emphasis on daily hygiene and comfort has been a significant driver of demand in the pantyliners market.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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