In the forecast period, menstrual care in China is set to see little movement in retail volume terms, but will continue to grow in current value terms. The trend seen in 2024, of falling sales of standard towels and rising sales of slim/thin/ultra-thin towels is expected to continue.
With rising self-awareness and a growing emphasis on self-love, Chinese consumers of menstrual care products are increasingly drawn to products that not only reflect their individuality and taste, but also guarantee safety. As an essential product that comes into direct contact with intimate skin, the quality and safety of towels have long been major concerns.
In 2024, private label menstrual care products continued to gain traction amongst Chinese consumers. These products offer a more affordable alternative to traditional branded options, while maintaining a higher quality standard compared with unbranded or bulk-packaged menstrual care products.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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