Many retailers are launching their menstrual care products. For example, Aldi, a new entrant for China’s retail market, was previously positioned as a middle-class supermarket, but has now launched an affordable private label line that includes a wide range of food, drinks and groceries, including menstrual care products.
As the menstrual care market in China is quite mature, the competitive landscape is also quite stable. To seek new growth drivers, menstrual care brands and manufacturers are launching product lines targeting the first menstrual group and young women, as menstrual care consumers are generally loyal once they start using a brand and will not easily change their brand of menstrual care products.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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