Menstrual care is expected to maintain a positive growth trajectory over the forecast period, albeit showing one of the lowest anticipated CAGRs across tissue and hygiene in Taiwan. However, tampons is expected to show notably stronger CAGR, thanks to growing from a lower base.
International players and brands will remain strong in menstrual care over the forecast period, while smaller and local brands can benefit from niche developments. For example, as seen with the ongoing efforts from brand Kira Kira, which holds a small share in tampons and which is a pioneer in more modern menstrual care products, such as menstrual cups and products which are sustainable.
E-commerce will continue to grow as a strong sales channel in menstrual care over the forecast period. In view of Taiwanese consumers’ high penetration in social media, multiple brands, including Sofy, Kotex, Carnation, and Whisper, have heavily marketed their new products via local internet influencers and official Facebook pages.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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