Menstrual care in Taiwan will see only modest growth in constant value terms (2023 prices) over the forecast period. Given that the market is near-saturated, manufacturers will need to incorporate more value-added features into their products in order to boost their respective revenues.
While bricks-and-mortar retailers look likely to continue to dominate menstrual care over the forecast period, thanks to their immediacy and proximity to consumers’ homes, e-commerce is expected to continue as a key distribution channel for manufacturers, moving forward. In view of this trend, as well as the high penetration of social media in the country, key players, including Sofy, Kotex, Carnation and Whisper, will devote more time to updating their social media platforms in order to connect with their respective audiences.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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