Costs of raw materials will decrease during the forecast period, with unit prices set to stabilise or fall slightly. Though the essential nature of menstrual care products will allow some players to minimise price drops to maintain profitability in 2024, the year will nonetheless be tough on big players as volume sales will still struggle.
Volume sales will recover during the review period due to the essential nature of category products and their dependence on demographics. Overall volume growth, while remaining low throughout the next five years, will also benefit from the rapidly rising trend towards reusable period underwear.
E-commerce will return to strong growth during the forecast period as consumers shift away from low-cost options in store-based outlets. Easing economic conditions will support channel shifts, as well as subscription-based models that fit busy and active lifestyles.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!