Sales of menstrual care are expected to rise at a steady current value CAGR over the forecast period, supported by increasing product innovation and enhanced consumer education. The most dynamic category is likely to be slim/thin/ultra-thin towels, driven by demographic shifts towards an ageing population and an increased demand for products catering to light incontinence and perimenopausal spotting.
The launch of Femtech Canada in January 2024 marked a significant milestone in fostering innovation, commercialisation, and investment in women’s health technologies. Operating under Innovation Factory, this organisation connects over 120 Canadian start-ups, scale-ups, industry partners, and investors focused on improving health and wellness for women, non-binary individuals, and trans people.
In 2024, greater attention was given to menopause-related issues, leading to the inaugural National Menopause Show in Canada, which brought together brands, healthcare professionals, and individuals to discuss menopause resources and evidence-based solutions. Telehealth provider Felix sponsored the event, highlighting the increasing demand for virtual healthcare services catering to menopause-related conditions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!