Menstrual care in Tunisia is expected to record positive constant value and volume growth over the forecast period. Volume growth will be moderate in several categories, including the largest category of towels, due to the already high penetration rate of towels in the country.
Compared to other markets, the evolution of e-commerce in menstrual care is slow as Tunisian women prefer to shop in physical stores, which offer a broad range of products and brands. In the e-commerce space, only specific products, such as tampons and imported brands, are available.
Innovation will be a key driver of sales of menstrual care products over the forecast period. Brands like Lilas, Nana, and Always are competing to capture the attention of Tunisian women with new launches and innovative products, particularly in the pantyliners and towels categories.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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