Sales of menstrual care are expected to record only a moderate increase over the forecast period, with demand set to remain fairly stagnant and value growth attributable to rising prices and high inflation. This is attributable to maturity in most categories, especially towels, as well as slow population growth.
Eco-friendly product lines are expected to gain importance in menstrual care over the forecast period. As a result, product development is likely to focus on environmentally-friendly enhancements, responding to the heightened consumer interest in sustainability.
Private label products are anticipated to maintain their robust presence throughout the forecast years, further solidifying their position in the competitive menstrual care market. These private label offerings present cost-effective alternatives to the leading brands, making them especially attractive during periods of economic challenges, as budget-conscious consumers opt for more economical choices.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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