The forecast period for menstrual care in Finland anticipates a resurgence in volume sales, primarily driven by the continued demand for tampons and pantyliners. However, this growth trajectory is expected to coincide with heightened competition from reusable menstrual cups and panties.
As consumer preferences evolve, menstrual care is poised to witness a surge in innovative offerings tailored to meet emerging trends. The convenience-driven trend is expected to drive the development of a broader assortment of thinner and more discreet products, without compromising on protection and adaptability.
Period panties are forecasted to experience significant expansion in both presence and sales throughout 2024 and beyond. The increasing emphasis on sustainability is expected to amplify consumer interest in period panties, positioning them as environmentally friendly alternatives to traditional menstrual care products.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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