Menstrual care is expected to experience further slight decline in volume terms over the forecast period as more consumers switch to period underwear or other reusable solutions like menstrual cups. These alternatives appeal to those looking for sustainable, cost-effective, and comfortable options that offer a better fit, discreetness, and long-term savings.
Ongoing urbanisation in Finland is expected to support the expansion of e-commerce going forward, with its share of retail sales set to grow as grocery retailers strengthen their omnichannel strategies. Many are integrating physical stores as pickup points for online orders, offering consumers the convenience of digital shopping whilst helping retailers reduce logistical and staffing costs.
The increasing focus on wellbeing is set to drive innovation in menstrual care in Finland over the forecast period, leading to continuous improvements in terms of product fit, discreetness, health, and efficacy. Addressing hygiene and dermatological concerns will also play a key role, with an increasing number of products being marketed as dermatologically tested and hypoallergenic.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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