More brands are set to offer natural and organic menstrual care products over the forecast period, particularly those which are suitable for sensitive skin. For example, products which are 100% organic cotton, free-from chlorine or other chemicals (non-toxic), and all-round eco-friendly.
In addition to standard towels remaining popular for their affordability and versatility, we also anticipate opportunities for slim/thin/ultra-thin towels over the forecast period. Such “barely there” products offer convenience to consumers with active lifestyles, for whom these slimmer products are suitable without compromising of efficacy.
Physical retailers maintain the strongest distribution in menstrual care, while e-commerce is also on the rise. Local grocery stores, in particular, offer convenience to consumers seeking menstrual care products, as these stores are often in residential neighbourhoods and so easy for consumers to access, along with offering a good range of groceries and essentials.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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