Sales of menstrual care are expected to rise at a modest current value CAGR over the forecast period, but volume sales may face headwinds. The ageing population in Greece poses a structural challenge, as the consumer base for sanitary towels is shrinking.
E-commerce is projected to continue expanding as Greek consumers become more comfortable with online shopping and retailers invest in improving their digital platforms. Growth in this channel is primarily driven by e-pharmacies, which have established themselves as key players in the online distribution of menstrual care products.
In response to rising consumer demand for eco-friendly menstrual products, manufacturers are expected to introduce more sustainable options. The domestic brand Cocoon was the first in Greece to make sustainability claims in menstrual care, prompting leading brands to follow suit by the end of the review period.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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