In line with price increases in traditional menstrual products and consumer awareness about alternative menstrual products, products such as period pants and menstrual cups will gather pace over the forecast period. These will become fierce competition for traditional menstrual products, which will lose retail volume as migration to these goods gathers pace.
Sanitary towels are expected to remain the largest product area within menstrual care, with sales dominated by ultra-thin towels, given that product variety and availability of standard towels are decreasing. However, the penetration of Tampons is expected to remain low.
Traditionally, older women who suffer from incontinence, as well as women with post-pregnancy light incontinence and women with sensitive bladder, used to use sanitary towels instead of adult incontinence. However, companies have been heavily investing in campaigns to tackle the social taboos associated with incontinence, leading to a migration away from sanitary towels as a substitute for adult incontinence products.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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