The poor performance of menstrual care witnessed in 2022 and 2023 stemmed mainly from the small-scale smuggling from Argentina. However, Argentina’s new government that took power in December 2023 has substantially reduced the gap between the official and informal exchange rates, following a devaluation of its currency, although the informal exchange rate barely increased.
In terms of reusable alternatives, the menstrual cup is the most well-known alternative in Uruguay. However, sales of menstrual cup remain niche with purchases made by high-income consumers.
In menstrual care, products are targeted at girls from the age of 12 years through to women up to 50 years old before menopause. Gen-Z girls and young women are more receptive to new innovations, with the menstrual cup gaining strong interest among these younger generations.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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