Menstrual care players are starting to increasingly offer higher specific value, amid increasing brand competition. The first specific benefit to be explored is skin protection, as offered by Always.
Amid inflation, private label emerges as an affordability alternative to traditional brands. As public discussions have succeeded in achieving “tax-free” menstrual care offering low-cost solutions, the likes of Caress have observed strong sales volumes, driven by lower LSM groups.
The average consumer spend on menstrual care in South Africa depends on the variety purchased. As the product becomes increasingly specialised, such as the purchase of night pads or increased comfort options, it costs more.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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