Menstrual care in the Philippines is expected to see continued growth in constant value terms (2023 prices) during the forecast period. Usage will also be encouraged by a return to pre-pandemic lifestyles,, including the return of women to their physical offices, at least on a hybrid basis, and an increase in socialising outside the home.
While standard towels will continue to account for the vast proportion of sales in value terms, owing to its more accessible unit prices, there is likely to be a growing acceptance and adoption of other, more innovative menstrual care products. Pantyliners, for example, is expected to be among the most dynamic categories in menstrual care over the forecast period.
The forecast period is likely to see further evidence of premiumisation in menstrual care, with urban-dwelling Filipinos, with their higher levels of disposable income, showing a greater willingness to purchase higher-quality options. As such, sanitary protection products with features such as advanced absorption, leak protection, enhanced comfort or which cater to different types of menstrual flow are likely to gain favour with consumers, There is also likely to be a growing preference for sustainable sanitary protection products, such as those made from plant-based biodegradable materials.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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