Menstrual care is set for healthy growth in Morocco over the forecast period, with sales projected to rise at a constant value CAGR of 7%. This expansion will be largely driven by the relatively low penetration of menstrual care products in the country compared to developed markets.
E-commerce’s share of menstrual care sales is expected to grow slightly over the forecast period, driven by the expansion of online platforms from major retail players such as Marjanemall by Marjane Holding, Bringo home delivery by Carrefour, and Aswak Delivery by Aswak Assalam. Additionally, third-party platforms like Glovo and Jumia are gaining traction, offering consumers greater convenience and accessibility.
The end of the review period saw the introduction of several new menstrual care products aimed at improving comfort, protection, and skin-friendliness. Global Trading Co Morocco, for example, launched Kotex 3D, which features a body-conforming inner layer designed for a better fit.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!