Menstrual care is expected to see ongoing retail volume and value sales growth over the forecast period. Its relatively low penetration in Morocco compared to developed countries will continue to bolster growth.
Pantyliners will experience the most dynamic retail value sales growth over the forecast period. The increasing number of women in the workforce and improving financial income levels will see female consumers increasingly opt for more convenient and comfortable menstrual care solutions, including pantyliners.
Despite the fact that ultra-thin towels are comparatively more expensive than standard ones, this category is likely to gain more sales over the forecast period. Ultra-thin towels are expected to gain popularity in Morocco as female consumers will seek to bypass standard towels and rather opt for the convenience of ultra-thin towels, which are well-suited to the more active lifestyles of consumers that need more flexibility and comfort.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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