Whilst growth rates will slow down over the forecast period, due to the ongoing normalisation of sales patterns following the inflationary spikes, demand will be supported overall through necessity. Towels and pantyliners will continue to attract the most attention, with tampons remaining somewhat niche due to the country's religious characteristics and consumers’ mentality around such matters.
Whilst there is a strong presence of well-known global brands in menstrual care in Azerbaijan, we also note the success of cheaper Turkish brand Molped, which attracts price-sensitive consumers. Therefore, it is reasonable to expect the rise of further brands at lower prices over the forecast period.
There is an ongoing trend for menstrual care products with great protection and absorbency, which are also slimline and discreet – as opposed to more bulky towels. This is more being driven by a demand for comfort rather than connected to fashion styles (e.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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