Kimberly Bolivia's Kotex brand is spearheading efforts to normalise menstruation through its impactful advertising campaign, "Let's Normalize the Normal," conducted in collaboration with the NGO Plan International. This campaign addresses a critical issue in Bolivia, where myths, taboos, and limited access to sanitary products and water in schools contribute to high rates of school dropout among girls and teenagers during menstruation.
While the standard pad with wings remains a popular choice among women in Bolivia, there is a noticeable shift towards tampons, driven by their convenience, especially during outdoor activities or social gatherings. However, the mass adoption of tampons is hindered by the need for practice in application, limiting their widespread use compared to pads.
Pantyliners experienced a decline in sales during 2023, reflecting the economic challenges faced by consumers amidst inflation and scarcity of dollars for imported goods. As households prioritise purchases of essential items in their basic household basket, non-essential products like pantyliners have been side-lined to accommodate tighter budgets.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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