Current value sales growth of menstrual care products is expected to be limited over the forecast period. Local consumers will show a preference for highly convenient products, such as slim, thin, and ultra-thin towels with wings, which are anticipated to continue thriving.
E-commerce is expected to enjoy ongoing growth as an increasing number of local consumers value the ease and speed of online price and product comparisons. Menstrual products can be purchased online from the privacy of one’s own home immediately, eliminating the need to search for them in physical retail stores and potentially incur additional costs.
Looking ahead, manufacturers of menstrual care products in Hungary will introduce more environmentally friendly and longer-lasting solutions, innovating their product portfolios accordingly. Many menstrual care products contain scents that can cause irritation or allergic reactions.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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