Menstrual care is set to maintain retail volume and current value growth in Mexico in the forecast period. However, in response to the growing concern for sustainable consumption when menstruating, brands are stepping up their innovation efforts to address this demand.
In the highly competitive menstrual care space, one strategic approach to gaining a foothold is broadening the scope of what constitutes “menstrual care” to include products categorised under intimate hygiene. Both Saba and Kotex have ventured into the realm of intimate washes and intimate wipes to complement their product lines and enhance intimate care routines.
Legislative efforts in Mexico have aimed to enhance the accessibility of menstrual health products, as demonstrated by the VAT tax exemption for menstrual care products, and the passage of the Dignified Menstruation Law by the Chamber of Deputies. This law aims to provide young people with free access to menstrual care products in public schools, thereby encouraging regular school attendance without the fear of menstruation-related issues.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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