Overall, sanitary protection is projected to see healthy retail volume and value growth over the forecast period, buoyed by positive growth rates among females aged 12-54 years, which will underpin demand. New and more sophisticated or targeted offerings are anticipated, alongside education, to pique consumers' interest and gain their confidence.
Brands on the menstrual care landscape may launch products that support further sales across the forecast period. For example, SABA launched thermic patches V-calma, aimed to help with menstrual pain, while Kotex brand launched Natural Defense wipes to use during menstrual periods.
Period pants were not known in Costa Rica until recent years, when Saba Buenas Noches began promoting these products in modern retailers and in higher-income areas such as Avenida Escazu. The brand has been helping to educate consumers on using this type of protection instead of the usual liners, towels and tampons.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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