A prolonged continuation of the high inflationary environment would further strain household budgets. In this scenario, household purchasing behaviour would change.
Standard towels is set to see strong decreases in retail volume and value (constant 2023 prices) sales through the forecast period. The offer of standard towels is expected to suffer with declining shelf space allocation through grocery retail.
The launch of leakproof apparel towards the end of the review period represents a threat to menstrual care’s forecast period performance. For example, leading menstrual care manufacturers like Essity see strong growth opportunities in the provision of leakproof appeal.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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