Sales of menstrual care are expected to experience a value uplift over the forecast period, driven by a natural increase in the female population. However, the anticipated growth rates will face challenges from the rise of sustainable alternatives, particularly menstrual underwear.
In the immediate aftermath of the COVID-19 pandemic, many consumers returned to store-based retailing, driven by a desire to return to normality, engage in activities that had been curtailed, and spend more time outside the home. As a result, e-commerce experienced a decline in 2022 and 2023, with many online stores closing, most notably, the e-commerce platform of the Coop grocery retailer group and the home delivery service "Føtex Hjemmelevering" offered by the Føtex chain.
A heightened household focus on wellbeing and hygiene is set to drive demand for menstrual care products that offer better cost-benefit ratios. As a result, manufacturers are expected to emphasise the ingredient composition and design of these products, focusing on delivering tangible health benefits such as enhanced protection, flexibility, odour control, and convenience.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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