The robust value sales growth witnessed in 2022 and 2023 was largely propelled by rampant inflation following the COVID-19 pandemic. With both international and domestic supply chains severely disrupted as demand surged following the relaxation of movement and travel restrictions, manufacturers and retailers alike faced heightened costs, which were ultimately passed on to consumers.
Sustainability is increasingly influencing consumer decision-making in tissue and hygiene. However, amidst recent cost of living pressures, these preferences took a backseat in 2023.
Interest rates are expected to remain elevated over the forecast period, and although inflation levels are projected to ease, the cost-of-living pressures that characterised the category in 2023 are likely to persist. In other tissue and hygiene categories, such as nappies, major supermarket retailers have bolstered their private label offerings, positioning them at mid-price points and emphasising quality at lower prices.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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