Menstrual care is expected to see a healthy CAGR over the forecast period. Towels will continue to outperform tampons, with an ongoing trend towards more modern, slim, towels, over standard variants which are increasingly seen as old-fashioned and less comfortable.
Competition in menstrual care is expected to remain balanced between global, local, and private label players. Within this, strategies will be centred around the introduction of new products that are both competitively priced and offer enhanced value.
E-commerce is expected to maintain growth over the forecast period, albeit remaining comparably modest in distribution share. Growth will be supported by online platforms such as Trendyol, Hepsiburada, and N11 expanding their product ranges and offering exclusive online discounts, thus attracting consumers to purchase products online.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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