Menstrual care in Turkey holds promising growth potential. This optimistic outlook is underpinned by several key factors, including rising disposable incomes, heightened awareness among women regarding menstrual health, and the continual introduction of new and advanced products into the market.
Over the forecast period, multinational companies operating in menstrual care are expected to face intensified competition from local brands and private label products. As noted in the previous report, local brands have been steadily increasing their market share, leveraging their competitive pricing, and improving product quality to challenge established multinational brands.
Discounters, led by major chains like BIM, A101, and Sok, are poised to significantly expand their market share as distribution channels for menstrual care products during the forecast period. The dominance of discount giants in the grocery retail environment, coupled with the popularity of their private label products, positions them as formidable players driving growth in the product area.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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