There will be healthy constant value and volume growth over the forecast period, supported by continuing population growth. However, menstrual care products will continue to be out of reach for a large proportion of the female population and government policies and initiatives aimed at supporting women's health and hygiene could play a pivotal role in reshaping the landscape.
There is potential for low cost brands to launch, especially private label. For instance, leading grocery retailer Wal-Mart already has a wide range of private label products, including nappy brand, Parent’s Choice, and retail tissue brands Supermax, Suli and Great Value.
There will continue to be innovation within menstrual care, as players look to add value. Products that are expected to launch include Kotex's Day and Night range which offer comfort and protection throughout the day and night.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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