Menstrual care will register positive constant value and volume growth over the forecast period, with continuing population growth supporting volume sales. Tampons will register the highest value growth, though this will be from a very low base, as tampons continue to be a niche product in Guatemala.
There will continue to be period poverty over the forecast period, with many women and girls not being able to afford menstrual care. Taboos around period also impact sales.
There will continue to be innovation. For instance, there will be a focus on a more natural positioning, such as emphasising the use of natural materials pr natural ingredients such as aloe vera.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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