Menstrual care in Georgia is projected to experience stable volume and value sales growth in the coming years. Factors such as the presence of immigrants and the recovery of tourism will continue to influence volume sales, particularly for tampons and pantyliners, which have significant growth potential due to their relatively low maturity in the market.
Market players are expected to introduce new products and innovations to attract consumers and stimulate sales. There is anticipated growth in the share of products offering improved protection, as well as larger package sizes to cater to consumer preferences for convenience.
Competition among players is expected to intensify, leading to increased investment in advertising and efforts to improve product availability. Price discounts will remain a key strategy to attract price-sensitive consumers, with retailers leveraging promotional offers to drive sales.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!