Value and volume sales of menstrual care in Georgia are expected to continue growing over the forecast period, with demand driven by rising hygiene standards in the country. In addition, the active expansion of modern retail outlets in local regions will positively impact the category, making menstrual care products more accessible to a broader consumer base.
E-commerce is forecast to experience fast growth in 2025 and beyond. The entry of strong players, such as Wildberries and Ozon, at the end of 2024 is expected to further stimulate online sales.
Larger packaging sizes are expected in menstrual care over the period to 2029, with products such as 18-towel packs instead of 9, and 20-towel packs instead of 10 becoming more available. This shift towards larger, more economical packs will cater to the rising consumer demand for better value and convenience.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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