Unlike many countries in the region, Slovenia's population has been relatively stable, despite a natural cycle of more deaths than live births. However, positive net migration as more people move in than out of the country helps to stabilise the population.
The development and growth of e-commerce, and digitalisation in general, is predicted to help shape consumer demand and the retail landscape for menstrual care in the forecast period. Parallel with constant innovation efforts, leading manufacturers are predicted to align their products with the use of social media and mobile apps, helping female consumers, especially younger ones to track their menstrual cycles.
Over the forecast period, menstrual care is predicted to remain a highly competitive category, experiencing significant premiumisation and product innovation resulting in frequent key new launches. Again, a focus on better protection, higher absorption capacity, comfort and convenience will be the main factors driving consumer demand and major trends.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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