Menstrual care is projected to see strong retail volume and value (constant 2024 prices) CAGRs over the forecast period. Tampons is expected to be the most dynamic category, continuing to win over active and on-the-go consumers looking for effective and reliable menstrual care.
The aligning of a VAT (value-added tax) rate of 5% across menstrual care could significantly impact product pricing and accessibility. If approved, this reduction would make premium and organic menstrual care products more affordable, potentially boosting mid-priced and premium categories.
The ageing population trend and declining birth rate (per 1,000 population) pose long-term challenges to menstrual care in Poland. With the average fertility rate dropping and an increasing share of the population moving beyond reproductive ages, the overall consumer base for menstrual care products is expected to shrink in the longer term.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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