Over the forecast period, positive demographic trends will continue to drive sales of menstrual care. High prices are likely to impact sales over the early forecast period, with some consumers looking for less expensive alternatives, including private label ranges, to meet their needs and secure larger savings.
Brands that provide natural menstrual care products that are free from chlorine, dioxins, polyester, or pesticides are expected to see a significant increase in demand. Consumers will increasingly be looking for sustainable options, becoming more aware of the importance of using natural and eco-friendly goods, actively seeking menstrual care options that prioritise their health and the environment.
Products that are not perceived as convenient will likely be replaced by improved alternatives during the forecast period. For example, standard towels may see a further strong decline, which will only be countered to a small extent by purchases for use instead of adult incontinence products.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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