The future trajectory of menstrual care is poised to prioritise several key features, reflecting the industry's commitment to enhancing the user experience and meeting the evolving preferences of consumers. Among these pivotal features include improved odour control, which continues to be a focal point in product development.
The forecast period is likely to see more women looking towards alternative and sustainable products to traditional menstrual care, reflecting a growing awareness of issues around the environment and sustainability. Among these alternatives, menstrual cups and washable sanitary napkins are emerging as eco-conscious choices, garnering increased interest from consumers who recognise the significance of minimising their environmental impact.
Increasing education and awareness around menstrual care, coupled with price controls from the government, should ensure that the category continues to see healthy growth in retail volume terms over the forecast period. Nonetheless, while demand for pantyliners and towels is expected to continue growing it is expected that sales of tampons will decline.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!