Value sales of menstrual care in Thailand are set to see sustained and accelerated growth over the forecast period. Rising educational outreach efforts by government bodies and private organisations continue to enhance awareness of menstrual hygiene and the availability of modern solutions.
Thailand’s menstrual care landscape remains highly competitive, characterised by a mix of domestic and international players vying for market share. Established names are refining and broadening their ranges, adding elements of premiumisation, from all-natural compositions to innovative design features.
As consumer values evolve, retailers are investing more in stocking a diversified range of items spanning classic disposable towels, tampons and reusable solutions. Younger consumers especially display higher receptivity to innovative concepts and are often prepared to spend extra on brands they feel align with their personal values.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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