The deteriorating economic climate in Norway, characterised by price inflation and interest rate hikes, poses significant challenges for households. As financial pressures mount, consumers are compelled to seek cost-saving measures, impacting their purchasing decisions.
A consistent trend observed during the review period is the continued preference for slim, thin, or ultra-thin towels over standard options. This shift is driven by consumers' desire for enhanced health ownership, confidence, and mobility assurance.
Pantyliners is projected to experience growth in Norway for several reasons. Firstly, there is a heightened consciousness about hygiene among consumers, making the use of pantyliners desirable for maintaining freshness and a sense of cleanliness.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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