Menstrual care is expected to continue recording positive value and volume growth over the forecast period, driven by improving living standards and better access to products. A significant development in 2024 was the adoption of a new law by the Romanian Senate, which lowers the VAT on menstrual care products to 9%.
Romanian consumers are expected to increasingly adopt a modern shopping approach, with a strong preference for chained hypermarkets and supermarkets. However, e-commerce is poised to grow at the fastest rate over the forecast period, driven by rising tech literacy and broader geographical coverage.
As menstrual care becomes more competitive across the forecast period, product innovation will remain a key differentiator. Leading brands like Always and Bella are expected to drive innovation, focusing on developing more effective and comfortable products.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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