Over the forecast period menstrual care will face the threat of a declining population in North Macedonia, with further migration of the younger adult population effectively reducing the consumer base. Menstrual care will therefore register a marginal increase in constant value sales and a slight fall in volume sales over the forecast period.
Intimate wipes is set to be the only category to witness positive retail volume growth over the forecast period, while all other menstrual care categories suffer against the challenge of a smaller consumer base. Intimate wipes is a relatively small category which has steadily gained appeal in recent years.
Moderate price increases and innovation will lead to continued premiumisation in menstrual care helping to counter the negative volume growth. New product development will focus on improved efficacy and comfort, as well as other value-added benefits such as scent.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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