Negative demographic trends are expected to continue restricting future volume growth in menstrual care, while innovation and sustained interest in menstrual care products that offer improved hygiene, comfort and convenience will drive the category towards premiumisation. Slim/thin/ultra-thin towels with wings is likely to remain the most popular subcategory, thanks to the plethora of brands available for consumers to choose from.
E-commerce will further enhance the presence of new international and competitively priced brands in North Macedonia, sparking greater interest among younger consumers, who tend to be more experimental and frequently try new products and brands compared to older consumers.
Menstrual care in North Macedonia is anticipated to continue evolving over the forecast period due to the efforts and investments made by category leaders and manufacturers. Greater innovation will lead to the development of new products based on emerging trends and technologies.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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