Menstrual care looks set to post robust growth in retail volume and current value terms throughout the forecast period. Favourable demographic conditions and the essential status of these types of products will ensure sales remain buoyant.
Menstrual care should continue to witness a high level of new product development activity over the forecast period. Comfort, absorbency power and protection against leaks will remain focal points for innovation.
E-commerce should continue to gain importance in menstrual care distribution over the forecast period. It will continue to benefit as the desire for convenience, greater choice and cost savings encourage more Kazakhstanis to embrace online shopping.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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