Menstrual care will register modest constant value and volume growth over the forecast period. There will be a degree of premiumisation, with a focus on greener offerings.
E-commerce will continue to register steady, healthy constant value growth. Increasing competition will drive growth, with many of the major grocery retailers now offering e-commerce.
There will continue to be innovation in menstrual care. Players will look to maintain value sales with value-added benefits, as population falls.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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