Local consumers tend to prioritise considerations of absorbency and price ratio over temporary trends. This inclination is supported by a low interest in slim/thin/ultra-thin variants or those without wings, as they are perceived as impractical and potentially lacking in absorbency.
Local brands see opportunities to strengthen their positions within menstrual care over the forecast period, as domestic players continue to strategically articulate their proposition through their quality-to-price ratios.
Consumer behaviour is expected to remain aligned to a pragmatic approach over the forecast period, with a strong emphasis on economic considerations. Therefore, all players will need to bear this in mind when considering their marketing strategies and/or the launch of any new products.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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