Menstrual care in Australia is set to maintain retail volume and current value growth throughout the forecast period. The emergence of menstrual apps represents a growing trend in menstrual care, and has the potential to impact the category during the forecast period.
Sustainability remains a significant focus within menstrual care, with company initiatives aimed at improving packaging and materials. While there is interest in transitioning to paper packaging to reduce the use of plastic, menstrual care products’ need for waterproof packaging presents a challenge for manufacturers.
The issue of period poverty has gained increasing attention in Australia, due to persistently high prices of menstrual care products amidst a cost-of-living crisis. According to Plan International Australia, nearly two-thirds of young women are facing difficulties affording these essential products.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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