In menstrual care, volume and value sales will grow at a steady pace over the forecast period. Pantyliners will remain the most popular option by some distance.
Sustainability will continue to be prioritised by Austrian consumers when buying menstrual care in the coming years, with a further shift towards eco-friendly alternatives. Reusable products like menstrual cups, menstrual underwear and biodegradable pads will continue to gain traction, as players diversify their portfolios to include these products in addition to disposables.
The integration of innovative technology in menstrual care products is expected to emerge in the coming years. The development of innovative products equipped with sensors that help track menstrual cycles and offer personalised insights via mobile apps will offer women new forms of utility.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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