Menstrual care in Austria is predicted to record only modest growth in constant value terms (2023 prices) over the forecast period. The country’s ageing population will represent a challenge for manufacturers, as older, post-menopausal women have no need for these products.
While expected to remain a niche area compared to disposable offerings, modern, reusable sanitary protection products such as cloth pads, cloth towels, and menstrual cups will continue to attract a growing consumer interest. Growth in this area will be driven by consumers' increasing awareness of environmental issues, with many trying to limit their usage of single-use products.
In recent years, there has been a dramatic increase in the number of tissue and hygiene products making claims around sustainable attributes and menstrual care products are no exception. In order to protect consumers from misleading environmental claims and to hinder greenwashing, new EU legislation received the green light at the beginning of 2024 and is expected to be implemented early in the forecast period.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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