The Menstrual care industry in Peru has seen the development of various launches and innovations that align with the rising interest in sustainability. Natracare (Comercial Peruano Britanica), a British feminine hygiene brand, produces organic and plastic-free menstrual products, including tampons, sanitary pads and pantyliners.
Sanitary towels had already matured in Peru at the end of the review period, reflected in its significant penetration amongst the female population. Brands such as Nosotras and Kotex enjoy solid performances and offer trusted products, especially as no major product innovations have been noted.
Pantyliners is set to be the most dynamic category within menstrual care, given the greater number of consumers becoming aware of the product. This is the consequence of greater advertising and promotion from companies who seek to improve education surrounding the product's benefits while focusing on the difference compared to traditional towels.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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