Menstrual care in the UK offers further growth potential over the forecast period in both value and volume terms. As these products are considered essential for consumers, they will always be prioritised to some extent, and with the consumer base continuing to grow in the coming years, demand is predicted to remain consistent.
Sales of menstrual care through e-commerce are expected to continue growing over the forecast period, continuing the positive trajectory that the distribution channel experienced during the review period. Many local consumers appreciate online platforms as they can browse the different products available before placing an order from the comfort of their home or even when on the go.
Sustainability returned to the forefront in 2024, following several years of economising among local consumers due to high inflation and rising prices. Due to an easing of economic pressures, sustainability and premiumisation are back in focus for both consumers and manufacturers.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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