Demand for menstrual care in the UK is expected to continue growing over the forecast period. Since menstrual care is deemed a necessity and not a luxury purchase, the demand for these products is quite robust on a per capita level, even during high inflationary times where unit prices have been at record highs.
In terms of volume growth, slim/thin/ultra-thin towels with wings is expected to be the most dynamic performer over the forecast period. Demand will continue to be driven by important factors such as absorbency, combined with comfort and discreetness.
There has been an increasing trend of sustainable products in the UK, both in terms of the focus of brands within disposable menstrual care and also in terms of reusable alternatives, and this trend is expected to gain further momentum over the forecast period. The emergence of the pandemic and the high inflation in 2022 and 2023 forced consumers to rethink and reprioritise purchasing and spending habits, with many having to postpone sustainable choices and focus on cost efficiency instead, with many opting for lower-tier price segments such as private label.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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