Menstrual care in Japan is expected to see a low positive retail current value CAGR in the forecast period. The move from standard towels to slim/thin/ultra-thin towels is expected to continue.
Unicharm, as a leading company in menstrual care, is committed to strengthening its corporate brand through a unified company-wide effort. The keywords guiding its business strategy for 2025 are “Unique”, “Universal”, and “United”.
In Japan, companies offering daily necessities and toiletries have primarily focused their investments on the large consumer market. However, they can no longer avoid the long-term impacts of population decline, leading them to pursue high value-added products to increase unit prices.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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