Menstrual care is expected to maintain its retail volume decline in Japan in the forecast period, although sales are set to continue to rise in current value terms. Apart from the falling population aged 12-54, another threat to volume growth in menstrual care in the forecast period is the expansion of sales of underwear that can absorb vaginal discharge and incontinence.
At the end of the review period, Unicharm launched a new product, Ninkatsu Timing wo Check dekiru Orimono Sheet. This translates as “Pantyliner that can be used to check the timing to try to conceive”.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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