The Catalan government's announcement of a new measure during the fourth quarter of 2023 reflects a significant step forward in promoting menstrual equity among women. The initiative involves the distribution of reusable menstrual care products free of charge in pharmacies across the entire Catalan region.
Pharmacies have proven to be the ideal channel for introducing new products when it comes to menstrual care, primarily due to the advice available in these stores. This is particularly true for premium products, such as those made from 100% organic cotton, where the assistance and guidance provided in a pharmacy setting enhances the customer experience.
As Europe introduces more regulations aimed at addressing waste production, manufacturers in menstrual care are facing growing pressure to adapt their product portfolios to align with new environmental standards. Consumer awareness about single-use products is also growing, driven by both regulatory changes and a shift in perception as reusable alternatives become widely available and are perceived as more cost-effective in the long run compared to traditional menstrual care products.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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