Despite the fact that the menstrual cup still faces challenges in achieving mass adoption among Chileans, primarily due to a lack of awareness, it concurrently represents a significant threat and opportunity for menstrual care players. The menstrual cup, renowned for its extended lifespan of several years and its eco-friendly attributes, emerges as sustainable option.
The concern over the environmental impact of consumers’ purchasing decisions has driven a notable trend towards more sustainable menstrual care options, extending beyond just menstrual cups. Local consumers are gravitating towards reusable products, such as cloth pads, with a lifespan of several years and washable capabilities, significantly reducing the volume of disposable menstrual waste.
The diversification of products in menstrual care has experienced a significant rise, offering alternatives beyond conventional sanitary towels and tampons. Products such as menstrual underwear, menstrual swimwear, menstrual sheets, postpartum products, and first menstruation items continue to gain traction, providing consumers with more personalised options tailored to their specific needs.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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