Over the forecast period, menstrual care is expected to continue growing organically at a top level, as its growth drivers in the country rely on the female demographic, which has remained stable and is projected to follow the same trend. However, at a category level, changes in the product mix are anticipated, continuing the shift towards slim/thin/ultra-thin towels, while standard options and those without wings are expected to lose further relevance in the market.
The demand for large packs of menstrual care is expected to continue growing over the forecast period, as consumers prioritise convenience and cost savings. Supermarkets and discounters are likely to expand their offerings of bulk formats, leveraging competitive pricing and promotional strategies to attract value-conscious shoppers.
Although menstrual cups still face hurdles in achieving widespread adoption in Chile, primarily due to limited awareness, they represent both a significant challenge and opportunity for menstrual care players. Renowned for durability, lasting several years, and eco-friendly attributes, menstrual cups stand out as a sustainable alternative.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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