Volume growth will remain steady in menstrual care over the forecast period due to consistent demand for these essential products. Overall expansion will continue to be underpinned by growth in the female population aged 12-54, while the long-term trends towards rising health-consciousness and busier lifestyles in Ireland should also help to drive demand.
Reusable menstrual care products will continue to increase in popularity, although this trend will not impact overall category performance. As the issue of sustainability gains importance in the minds of consumers, more individuals will look for alternative methods to disposable products in the years ahead.
The way consumers shop for menstrual care products in Ireland is expected to change over the forecast period with value sales through e-commerce set to increase year on year. E-commerce is growing across all tissue and hygiene categories, including menstrual care.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Menstrual Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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