Menstrual care in Ireland will continue to grow well thanks to rising demand for eco-friendly products like organic cotton pads, biodegradable tampons, and reusable menstrual cups. Government programs offering free period products in schools and public places will make these items more accessible and promote awareness.
The e-commerce segment is expected to grow well over the forecast period. Subscription-based services and the rise of direct-to-consumer brands are set to shape the channel, with consumers increasingly preferring convenience and discreet delivery.
Product innovation is expected to focus on sustainability, with an increasing number of brands launching biodegradable and reusable menstrual products. Additionally, improvements in product design, such as enhanced absorption and leak-proof technology, will be key differentiators in the market.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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