Retail volume and value sales of menstrual care in the United Arab Emirates are projected to grow steadily over the forecast period, with pantyliners, tampons, and slim/thin/ultra-thin towels, particularly those with wings, expected to record the most dynamic growth rates. Local consumers are increasingly drawn to menstrual care that offers an effective performance while remaining lightweight and discreet, enabling them to maintain their daily routines with ease and comfort.
As local consumers continue to change the way they purchase goods, sustainability will remain a significant factor in their purchasing decisions, particularly when considering menstrual care. To preserve natural resources, industry leaders are expected to collaborate on creating recycled and sustainable tissue and hygiene products.
While affordability will likely remain the leading focus area of many consumers’ purchasing decisions heading into the forecast period, there is still room for growth in the premium segment, particularly for consumers seeking enhanced comfort, performance, and eco-friendly credentials. Products such as organic cotton towels and advanced menstrual cups are expected to see higher uptake among high-income consumers.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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