As the Nigerian economy recovers following years of struggle, menstrual care is expected to see robust growth during the forecast period in both volume and current value terms. Stability in prices and increased disposable incomes will lead to rising demand for what are usually considered to be essential products.
Slim/thin/ultra-thin towels will continue to drive the overall category and outperform all other product segments in menstrual care. This is mainly because products within slim/thin/ultra-thin towels have become the first point of entry to many new consumers, given their high visibility and wide availability.
Greater competition in menstrual care will be key to driving the category’s anticipated strong performance over the forecast period. Sanitary protection became more competitive during the review period, with newer players such as Hayat Kimya (Molped), Bordar Group (My Girl), and Mallinson Group (Softcare) joining established players like Sankin Industries (LadyCare) to challenge the dominant multinational Procter & Gamble (Always).
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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