The menstrual care market in Portugal is expected to experience a decline in both volume and constant value (at 2024 prices) sales over the forecast period. An ageing population presents a significant challenge for the category, particularly for tampons and towels, despite recent population growth driven by immigration.
E-commerce is expected to recover, following the decline that followed the peak during the COVID-19 years. However, while online sales are projected to experience steady growth over the forecast period, no significant leap is anticipated within this category.
Sustainability is expected to gain significant traction in menstrual care, given current challenges around recycling after use. Manufacturers are increasingly focusing on the use of natural ingredients that are gentler on both the skin and the environment, alongside adopting more sustainable production methods.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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