Since the pandemic higher hygiene standards have boosted sales of menstrual towels and pantyliners, with these products appealing to a broader range of consumers, not only during their period but also as part of their daily hygiene routines. The early onset of puberty in Vietnamese children has also raised concerns about children's health.
While various added value features attracted interest from consumers during the review period, people are now becoming more discerning and are demanding higher quality in the fundamental aspects of the menstrual care products they buy. Absorbency and comfort will likely remain a primary focus and this will therefore likely influence new product development.
Vietnamese consumers have shown strong loyalty to menstrual care brands that cater to their specific needs, making shopping for these brands online an increasingly convenient and time-saving option. Major menstrual care players including Diana, Kimberly-Clark, and Kao already have well-established official stores on e-commerce platforms such as Shopee, Lazada, and TikTok Shop.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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