As exposure to and the adoption of menstrual care products grows in India, there is strong growth potential for the category in the forecast period, with volume and current value growth expected across all categories except standard towels without wings. The menstrual care category in India remains under-penetrated when compared with other Asia Pacific countries.
In 2023, health and beauty specialists remained the leading distribution channel for menstrual care products in India, although sales via retail e-commerce continued to rise. This trend is expected to continue well into the forecast period, as consumers shift to online channels to benefit from a wider range of products, vouchers/discounts, and doorstep delivery.
There is a growing preference amongst Indian consumers for brands that use fewer chemicals, incorporate natural ingredients, and are sustainably packaged and produced. While the demand for value for money products remains strong, there has been a shift towards products that are environmentally friendly.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!