The menstrual care landscape in India is evolving towards a more holistic approach, with sustainability and affordability as key drivers. Menstrual care is set to maintain significant retail volume and current value growth moving forward, with towels accounting for most sales, but tampons set to see the strongest growth from a low base.
Menstrual care in India is experiencing a significant transformation in distribution, driven by digital advances. Retail e-commerce is swiftly becoming a more important distribution channel, providing consumers with convenience, privacy, and an extensive selection of products.
Menstrual care is experiencing a notable wave of innovation in India, as companies are expanding their focus beyond conventional disposable towels. Brands such as Whisper and Stayfree, along with emerging players, are prioritising sustainability by developing disposable towels made from eco-friendly materials, including bamboo and organic cotton, to appeal to environmentally-aware consumers.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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