Menstrual care in Bulgaria is expected to slow down and witness declining volume sales over the forecast period, mainly due to the expected decline in the population and shrinking consumer base. Value growth will remain positive as unit prices remain at a relatively high level at the start of the forecast period.
Product innovations in menstrual care will continue to focus on dermatologically tested products with a better-absorbing core and neutralising unpleasant odours. Furthermore, towels will become thinner and better able to adapt to the body, whilst becoming more inconspicuous and offering better comfort.
Modern retailers and health and beauty specialists are expected to dominate sales of menstrual care in the upcoming period. Further expansion of these channels is expected in smaller cities, with smaller format stores expected to become established in convenient locations.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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