Retail volume sales of menstrual care is expected to stagnate over the forecast period, followed by slight constant value growth. More stable prices and a lack of innovative products is expected, while consumers are expected to remain loyal to their normal menstrual care products.
Tampons are set to witness retail volume decline over the forecast period, due to their negative environmental impact, with some consumers switching to more eco-friendly variants compared to menstrual cups. More hygienic applicator tampons are predicted to gain some popularity among consumers over the forecast period.
The desire to use new innovative products at a higher price will drive sales of slim/thin/ultra-thin towels. Products marketed for specific purposes, such as for day/night or sports activities, will be popular, whilst slim/thin/ultra-thin towels will continue to take share from standard towels.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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