In the laundry care market, concentrated versions of products have traditionally struggled to gain traction. For example, in the concentrated liquid detergent segment, Tide remains the sole available brand, with Ariel, Ace, and Skip having left the competitive landscape.
The standard liquid detergent market in Argentina has become highly concentrated, despite the large number of brands competing. Over the review period, P&G, with its brands Ariel and Ace, and Unilever, with Ala, Skip, and Drive, led the bulk of the market share in this category.
Across the forecast period, there is expected to be a growing trend of consumers returning to traditional cleaning methods. This includes products such as baking soda or vinegar in conjunction with conventional cleaning products, with baking soda, in particular, being used as a whitening agent.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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